We don't usually do this, and we never expected to — but there's something we need to address about the knockoffs showing up on Amazon and other marketplaces.
After Nova® started gaining attention, copycat listings followed. Different sellers, different packaging, but the same claims and often the same marketing footage. We know some of that comes with the territory. But some of these listings have crossed a real line.
Unbranded Amazon dupes. Random third-party sellers. Listings using our product photos without permission.
These listings didn't just copy our look.
- They used our product photos without permission.
- They copied language from our marketing.
- Then they cut every corner that makes the real formula work.
- Lower-quality, unverified ingredients.
- No real customer support.
- No guarantee behind the product.
Then they price it low enough to look like a better deal.
Same-looking stick. Very different formula.
From a photo, a knockoff can look nearly identical. But apply it, and the difference is immediate — a fake doesn't have the real mechanism working underneath it.
A knockoff without the real capsule technology stays flat or mismatched. Nova's collagen capsules release and adapt to your skin in real time.
What a knockoff can't replicate:
- Our color-changing capsule technology — the reason the shade actually forms on your skin
- A skincare-supporting base with Volufiline, Hydrolyzed Collagen, Adenosine, and Niacinamide
- One universal formula that adapts to your tone — not a gamble on picking the "closest" shade number
- Real customer support you can actually reach
- Our 30-Day Shade-Match Guarantee — 3 tries, full refund
What real Nova customers are saying.
"I'm 63 with dry skin and rosacea. Saw the white stick on some random website and ordered it — $27, no brand name. It arrived in a plain bag, felt greasy, and did absolutely nothing for my redness. I thought the whole color-changing thing was a gimmick. Then my daughter found Nova and convinced me to try one more time. Night and day. It actually matched my skin and didn't settle into my fine lines. I wish I'd found them first."
Kerry D. 63
✓ Verified Customer
"Bought the Temu version first — "a white stick is a white stick, right?" Wrong. Greasy, cakey, didn't change color. The Nova one blends like butter and actually matches. You get what you pay for."
Alexia R. 54
✓ Verified Customer
How to make sure you're getting the real thing.
Check the website. The authentic Nova® Foundation Stick is only sold at trynova.store. We do not sell through Amazon, Temu, Shein, or TikTok Shop.
Check the branding. Every real Nova stick carries the Nova name on the tube.
Check the price. A price far below ours usually means a different, unverified formula.
Check the guarantee. We back every order with a 30-Day Shade-Match Guarantee. Unauthorized sellers can't offer that, because they aren't us.
We do not sell on Amazon, Temu, Shein, or TikTok Shop.
Thank you for trusting us.
— Ellen Peterson, Founder of Nova®
Official link
The button below is the only way to get the authentic Nova® Foundation Stick. Not Amazon. Not Temu. Not TikTok Shop. This link, and nowhere else.
Because knockoffs keep tricking people on price, we're running Buy 1, Get 1 Free right now — so there's no reason to gamble on a copy.
Get the Original →✓ Color-Changing Capsule Formula · ✓ Skincare-Supporting Base · ✓ 60-Day Guarantee
