Nova® Korean Color-Changing Foundation Stick
Nova® Korean Color-Changing Foundation Stick
Matches your skin tone instantly
Covers without caking
No orange-face oxidation
Safe for all skin types
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30-Day Money-Back Guarantee
Nova® Korean Color-Changing Foundation Stick
"This is the first foundation that truly adapts to my skin. It's light, natural, and doesn't feel like makeup at all."
Suitable for
Fair to medium-light skin tones, including sensitive and mature skin. Safe for daily use on delicate or redness-prone skin.
Feels like
Ultra-lightweight and breathable — melts in seamlessly, leaving a fresh, skin-like finish that feels like nothing on your skin.
Coverage
Light, natural coverage that evens tone, blurs imperfections, and enhances your skin without heaviness.
Hydration
Powered by Hydrolyzed Collagen, Niacinamide, and Adenosine to help lock in moisture, soften skin, and keep it comfortable all day.
Free from
No parabens, sulfates, or harsh additives. Cruelty-free and formulated with sensitive skin in mind.
Quick shade guide
#101 — Light
Fair to light skin.
#102 — Natural
Light to medium skin tones.
#103 — Medium
Medium-deep to deep skin.
Can't decide?
Look at your wrist veins — green veins mean go one shade deeper, blue/purple veins mean go one shade lighter, and if you can't tell, you're right in the middle.
Still unsure? Choose #102 - Natural. It adapts to the widest range of skin tones.
Formulated with a blend of skin-soothing extracts, nourishing ingredients, and hydrating actives designed to create a smooth, radiant finish while respecting even delicate or mature skin.
Niacinamide
Helps improve uneven tone, reduce dullness, and support a smoother, calmer-looking complexion.
Hydrolyzed Collagen
Enhances skin suppleness, leaving the complexion feeling soft and comfortable throughout the day.
Adenosine
A soothing, skin-conditioning ingredient that supports a smoother-looking complexion.
Volufiline (20,000ppm)
Supports skin's appearance of volume and firmness with continued use.
Full INCI ingredient list available on request or on the product packaging.
Nova's top priority is the satisfaction of our customers.
Orders ship out within 24 hours of being placed, with delivery typically arriving in 4-7 business days.
You'll receive a tracking number with your order so you can follow your package every step of the way.
Free shipping on orders over $60
Questions about your shipment? Reach our team anytime.
We want you to be completely satisfied with your purchase. We offer returns within 60 days of delivery for damaged or defective items.
To start a return or exchange, contact our customer service team within 60 days of receiving your order with your order number and details of the issue — we'll guide you through the process and handle your request promptly.
Thank you for choosing Nova. We're committed to quality and to standing behind what we make.
It's time to feel confident
Why Most Foundations Let You Down
Three common problems, and how Nova was built to solve every one of them.
Wrong shade. Orange oxidation.
Traditional foundations mean guessing your shade, ordering the wrong bottle, and dealing with that orange tint by midday. Nova starts white and adapts to your exact tone as you blend — no swatches, no guesswork.
Sits on skin instead of caring for it.
Most foundations cake, dry out skin, or make sensitivity worse by end of day. Nova is infused with Hydrolyzed Collagen, Niacinamide, and Adenosine to keep skin hydrated and comfortable, not just covered.
Sponges, pumps, and mess.
Liquid foundations mean bottles, sponges, and fingers — not exactly purse-friendly. Nova's dual-ended stick has a built-in brush, so you can apply, blend, and touch up anywhere with zero mess.
3 Reasons Women Are Switching to This Korean Foundation
1. NO MORE SHADE GUESSING. NO ORANGE FACE. Nova starts white and adapts instantly to your exact tone as you blend. No swatches, no wrong bottles, no orange oxidation by midday — just your shade, every time.
2. POWERED BY COLLAGEN, NIACINAMIDE & ADENOSINE. Packed with skin-loving ingredients, this foundation keeps your skin hydrated and comfortable all day, not just covered up like traditional makeup.
3. NO SPONGES. NO MESS. NO BULK. Unlike liquid foundations that need pumps, sponges, and fingers, Nova's dual-ended stick has a built-in brush — apply, blend, and touch up anywhere in seconds.
The results speak for themselves
98%
Felt the product was so lightweight, it was like wearing nothing at all.
95%
Noticed the universal shade adapted seamlessly to their tone within seconds.
91%
Experienced skin that stayed hydrated, smooth, and fresh all day,
Nova VS Them
|
Other Foundation | |
|---|---|---|
| Matches your shade instantly | ||
| No orange oxidation | ||
| Skincare-infused formula | ||
| Built-in brush, mess-free | ||
| Safe for sensitive skin |
60 Day Money Back Guarantee
Try it risk-free for 60 days. If Nova doesn't fit easily into your daily routine, we'll refund every penny.
Hear From Our Customers
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"Fell in love with my Foundation again"
"I'm 63 years old and let me tell you, it's almost impossible to find something that matches your complexion at my age. Before you freak out and say 'Kerry that is NOT your color!' - just watch. You blend it and it literally transforms to match your skin tone. I don't understand the science behind this but I don't need to because it WORKS. It doesn't flake, doesn't settle into my wrinkles, and the coverage is full without looking heavy. This is what I'm relying on from now on. Ladies my age - try this. You will love it."
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I was surprised
"Okay I'm not even joking, I literally teared up when I first tried this. I've been searching for the right foundation shade for like 20 YEARS. I'm super fair but with weird olive undertones and everything either turns orange or looks way too pink on me. I was SO skeptical when I saw this going on white - like there's no way this is actually gonna work, right? WRONG. I watched it transform right on my face and it literally matched my skin tone perfectly. No more mixing two shades like a chemist every morning. This is actually life-changing and I don't say that lightly."
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Love it!! ordered 2 more
"I'm sorry but a WHITE foundation stick?? I thought the Koreans lost their minds for a second. But they're literally living in the future because this WORKS. It's only white until you blend it out and then look at this - it magically changes into MY shade. I have the 202 Natural and it's perfect. I was nervous about flashback in photos (we all know that struggle) but I tested it and NO grey cast! The Korean skincare ingredients in this make my skin feel amazing too. It's so dewy and glowy. I've tried so many foundations and this is hands down the best one I've found."
Frequently Asked
Questions
Yes! It goes on white, then transforms as you blend it in with the built-in brush, adapting to your exact skin tone in seconds.
Yes. It's formulated without parabens, sulfates, or harsh additives, and includes hydrating ingredients like Hydrolyzed Collagen and Niacinamide. Designed with comfort in mind for dry or sensitive skin, though we always recommend patch testing first.
The formula is designed to be flexible enough to complement slight changes in skin tone from tanning or seasonal shifts. While it won't replace every shade, it may reduce how often you need to switch foundations throughout the year.
Yes! It's designed to work beautifully with your regular routine. Just make sure your skincare is fully absorbed before applying for the best results.
It's designed to be lightweight and flexible, gliding over fine lines and pores instead of settling into them. The hydrating formula helps give skin a smoother, fresher appearance, though results may vary by skin type.
Right now, this formula is best suited to fair, light, and medium skin tones. While it may blend on some deeper tones, it isn't currently optimized for the deepest shades. Shade inclusivity matters to us, and we're working to expand our range in the future.