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 Rated 4.9 Excellent 45,000+ Reviews

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check_circle Fuller hairline in seconds

check_circle Undetectable all day long

check_circle Sweat proof and smudge proof

check_circle Small enough for your pocket/purse

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⚠️ WARNING: Low Stock Notice

Our Nova Hairline Powder have sold out multiple times this summer due to high demand. We encourage you to take advantage of the limited supply and secure your pair now before we sell out again.

Stock remaining Only 18% left!

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Regular price $0.00 Sale price $10.00
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Benefits +

NOVA Hairline Powder is a revolutionary compact powder that instantly covers grays, root regrowth, and thinning spots in seconds. Unlike messy root touch-up sprays, this precision formula adheres to both hair and scalp for up to 48 hours of natural-looking coverage.

Why choose NOVA?

3-in-1 solutionCovers roots, grays & thinning areas
48-hour holdStays put until you shampoo
Save $100sSkip expensive salon touch-ups
Dermatologist-tested & scalp-safeInfused with conditioning Squalane
Perfect match10+ stylist-developed shades
Travel-readyBuilt-in mirror + precision applicator
Ingredients +

Mica, Talc, Dimethicone, Magnesium Stearate, Silica, Kaolin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Squalane, Ethylhexylglycerin, Triethoxycaprylylsilane, Phenoxyethanol, Benzotriazolyl Dodecyl P-Cresol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77499 (Iron Oxide), CI 77491 (Iron Oxide), CI 77492 (Iron Oxide).

Free from parabens, sulfates & pore-clogging ingredients. Dermatologist-tested. Safe for daily use.

How to use +
1
Remove the puff applicator from the bottom of the compact
2
Press applicator onto powder to pick up product
3
Apply directly to roots, grays, or thinning areas
4
Blend in the direction of hair growth for a natural finish

Loved By Everyone, Everywhere

    FOR THINNING HAIR AND SPARSE HAIRLINES

    Before

    After

     
     

    Swipe On
    Confidence

    NOVA isn't a sticky spray or a messy mascara. It's a revolutionary compact powder made with clean ingredients that bind seamlessly to your existing hair and scalp. The result is undetectable coverage that mimics your real hair texture, instantly concealing roots, grays, and thin spots for a fuller, more confident look.

    Undetectable Natural Finish
    Sweat & Rain Resistant
    For All Hair Types
    Scalp Safe
    Instant Application
    Dermatologist Formulated

    CONFIDENCE IN 3 EASY STEPS

    Step 1

    Remove Built-In Applicator

    Twist open the bottom compartment to reveal the applicator puff.

    Step 2

    Dip Sponge Into Powder

    Use the included applicator sponge and gently dab the applicator puff into the powder to pick up the product.

    step 3

    Apply To Roots Or Scalp

    Use the puff to gently press the powder onto your hair where you want coverage.

    Nova's Brand VS Others

      Big Box Brands
    Instant Root Coverage
    48-Hour Stain-Proof Hold
    Built-In Mirror & Applicator
    Travel Size Ready
    Works For Men & Women

    30 Day Money-Back Guarantee

    We are so confident in NOVA that we back every order with a 30-day money-back guarantee. Don't see a difference in your roots, your hairline, or your confidence? We will make it right. No hassle. No fine print. No questions asked.

     
     
     
     
    • My barber noticed before I told him

      "Went in for a cut and my barber said my hairline looked good. I hadn't told anyone I was using anything. That's all I needed to hear. Been a customer ever since."

      Marcus R.

    • My mom and I both use it now

      "Bought it for myself for gray roots and showed my mom. She started crying because she's been self conscious about her thinning crown for years. We both order it now every month. Life changing sounds dramatic but honestly it kind of is."

      Alexia R.

    • My hairdresser actually asked what I changed

      "Six weeks in and my roots have never looked better between salon visits. No more gray showing through, no more being self-conscious at the gym. I've tried everything — this is the only thing that actually works and stays put all day."

      Betty M.

      Frequently Asked
      Questions

      Why does NOVA work when other root powders didn't?

      Most root powders use cheap pigments that sit on top of the hair and rub off easily. NOVA uses an advanced formula with Squalane that bonds directly to your hair and scalp for up to 48 hours — no transfer, no mess, no touch-ups needed.

      Will it transfer onto my pillow or clothes?

      No. Once NOVA sets on your hair it is stain-proof and transfer-resistant. It won't rub off on your pillow, collar, or hands. It only comes off when you shampoo your hair.

      How long does it last on my hair?

      NOVA is formulated to last up to 48 hours. It holds through sweat, humidity, and long days — and washes out cleanly with your regular shampoo.

      Is this actually made for women and men?

      Yes — NOVA was designed for both. Whether you're covering gray roots, a thinning part, a receding hairline, or a bald spot, NOVA works the same on all hair types, textures, and genders.

      Is it safe for my scalp and skin?

      Yes. NOVA is dermatologist-tested, non-comedogenic, and free from parabens and sulfates. It is infused with Squalane to nourish and hydrate your scalp with every use. Safe for daily use.

      What if it doesn't work for me?

      We back every order with a 30-day money-back guarantee. If you are not completely satisfied with your results for any reason, contact us and we will make it right. No hassle. No fine print. No questions asked.